How To Drive Re-Bookings And Turn Holiday Shoppers Into Loyal Clients

It might seem early to break out the tinsel and prep for the gifting rush, but the year-end holidays are creeping up quickly. This time around, instead of just bracing for the year’s busiest season, why not implement strategies to convert that holiday rush into a consistent stream of income?

Let’s bottle the magic of this special season with a comprehensive year-end plan. Help gifters delight the beauty buffs in their lives while transforming holiday shoppers into a loyal client base.

Foster Client Loyalty With Thoughtful Tips

During the holidays, new clients might come in for a pre-party glow, but tend to drift away come New Year’s. This year, encourage them to prioritize their skin year-round with a synergistic combo of at-home LED devices and in-house treatments.

You can present LED devices as a convenient way to preserve facial results between visits. Plus, with the Contour Glove and Contour Neck & Décolleté, at-home LED therapy can be used to complement professional facials by addressing signs of aging in other areas. Other add-ons like our Hydrogel Facial Mask and Hydrogel Décolleté help lock in moisture to keep skin radiant all season long (and they’re the perfect size for stocking stuffing).

And, before sending clients off with an Omnilux device to maintain their glow, schedule their next in-house treatment to promote consistency.

Offer Product Pairings for Gifting and Resolutions

Complementary product pairings can help boost your average spend per client this holiday season. With the sea of skincare products available today, clients need your expertise to hone in on products that truly support their treatment results. And, by sending them home with products from your clinic, you’ll score retail sales—now that’s something to feel festive about!

Omnilux offers dermatologist-developed routines specifically formulated to complement LED therapy for specific skin concerns. So, whether your clients are looking to tackle acne or signs of aging, you can present a targeted skincare bundle that addresses their needs. 

• Pair Contour Face and Omnilux Men with:
  • Step 1: Enzyme Powder Cleanser (pre-LED therapy)
    
  • Step 2: Hyaluronic Acid Serum (during LED therapy)
  • Step 3: Peptide Concentrate (post-LED therapy)
    
    
• Pair Omnilux Clear with:
  • Step 1: Salicylic Acid Cleanser (pre-LED therapy)
  • Step 2: Noni Balancing Serum (during LED therapy)
  • Step 3: Squalane Jelly Moisturizer (post-LED therapy)

Give Your Practice a Holiday Sparkle

Looking for other ways to expand your client base before year’s end? Lean into the festive season with these simple tips:

• Spruce up your practice for the season with elegant, festive decor. The atmosphere will get your clients in the gifting spirit (even if that gift is for themselves). Don’t underestimate the power of a holiday mindset and how it encourages us to indulge in little luxuries.
  
  
• Consider extending your business hours later into the evening or opening up a few weekend slots. This can make appointments more accessible for your clients during the holiday rush, when they might be managing an extra-hectic schedule.
  
  
• Encourage clients to pre-book for the New Year. Consider seasonal add-ons to elevate clients’ results while driving sales (with its ability to accelerate healing and complement other in-house treatments, LED therapy is an ideal candidate). 

Break Into the Gifting Market With Retail Kits and Stocking Stuffers

With every appointment, you can give clients the chance to care for their skin and check off their gifting list simultaneously. It’s the ultimate way to destress during the holidays! Make sure your clients find something for everyone with holiday-themed retail kits and options for every budget.

Festive Retail Kits

Stock your shelves with festive retail kits, complete with themed, gift-ready packaging. Tap into your holiday cheer with playful names that evoke the spirit of the season. Take a line from your favorite Christmas carol, dream up a bundle for Mrs. Claus, or put together a Hanukkah collection—there’s plenty of material to make your clients smile.

Not sure which products to bundle? Start with this his-and-hers duo with fan-favorites from Omnilux:

• Hers Anti-Aging Bundle:
  • Contour Face LED Device
  • Hyaluronic Acid Serum
  • Peptide Concentrate
    
    
• His Anti-Aging Bundle:
  • Omnilux Men LED Device
  • Hyaluronic Acid Serum
  • Antioxidant Eye Cream

Stocking-Friendly Gifts

When a full-sized mask is too lofty an investment for gifting, present Omnilux Minis as a budget-friendly alternative. These targeted devices deliver the same technology as the full-sized masks in a smaller package. They’re also ultra-portable, so your clients can toss them in a travel bag before jetting off for the holidays.

Our Mini Collection includes:

• The Mini Eye Brightener, featuring red and near-infrared light plus topical peptides and niacinamide to de-puff and brighten under eye bags
  
  
• The Mini Blemish Eraser, featuring blue and red light plus topical salicylic acid and green tea to de-clog pores and soothe surprise breakouts
  
  
• The Mini Skin Corrector, featuring red and near-infrared light plus topical vitamin C and azelaic acid to brighten and rejuvenate trouble spots

Use Gift Cards to Entice Last-Minute Gifters

We can all relate to the crowd that dashes to the mall on Christmas Eve, or scours the web for gifts with overnight shipping. Make them feel seen (and make their lives a little easier) by offering gift cards throughout the holiday season. Frame it as a way to give the beauty treatments of their loved ones’ dreams, without shipping anxiety or even the need for wrapping paper.

Spread the word about your gift cards with festive SMS and email campaigns leading up to Christmas morning. It’s a simple way to promote sales while clients are away from the clinic.

Make the Season Even Brighter for Your Loyal Clients

While the holidays present an opportunity to convert new clients into returning ones, make sure your loyal clients feel appreciated. Early sale access and complementary add-ons will give your returning clients that warm, fuzzy feeling (and another reason to schedule their next appointment).

Additional Resources and FAQs

Need a product refresh ahead of the holiday season? Check out these resources.

Contour Face User Guides & Contraindications:

• User Guide
  
• Contraindications
  
• Drug Interactions

Omnilux Men User Guides & Contraindications:

• User Guide
  
• Contraindications
  
• Drug Interactions

Clear User Guides & Contraindications:

• User Guide
• Contraindications
• Drug Interactions
• Clear Assessment

Access your Business Resources at any time here.

For questions about a Minimum Advertised Price (MAP) Violation, kindly refer to the "Omnilux Providers Policy" section in our Wholesale Terms & Conditions.

For more information and answers to common questions, visit our FAQ page.

Here’s to a bright, merry season ahead, with a holiday rush that lasts into the New Year!