How to Drive Retail Sales with Omnilux
As the aesthetics industry becomes increasingly competitive, a thriving retail program is a crucial component of any successful med spa or dermatology practice. But beyond the financial incentive, thoughtfully selected retail products can enhance client satisfaction and loyalty by improving their results outside the clinic.
The Omnilux collection of products can kick-start your retail success story. With Omnilux, LED light therapy isn’t confined to an office visit—your clients can bring it home to continue their progress.
Here, we’ll explore how to drive retail sales with Omnilux and generate more revenue for your business while fostering a content, loyal client base.
Delivering Value with Omnilux
An LED mask is a one-time investment for your clients that offers unlimited use, meaning their purchase will continually provide value over months and years. Especially for clients looking for worthwhile ways to elevate their home beauty routines, light therapy devices stand out as a long-term solution, with no need to refill or repurchase.
Aside from their longevity, clients can use Omnilux devices between in-clinic treatments to enhance and maintain their results. Especially for clients with packed schedules or budget constraints who can’t squeeze in frequent appointments, an LED mask is an accessible avenue to the results they’re seeking.
Ultimately, Omnilux light therapy devices can help you garner trust, loyalty, and satisfaction with a high-value retail product that caters to clients’ ongoing concerns and goals.
Keeping Up With Light Therapy Demand
Aligning your retail offerings with major trends in the beauty space is an effective strategy for driving sales. Red light therapy is one such trend that shows no signs of slowing down.
Social media has largely fueled light therapy’s rise to prominence. In February 2024, the hashtag “red LED light therapy” had over 70 million views on TikTok, and the search volume for all RLT-related terms increased 118% from 2019 to 2024. But unlike many of the beauty treatments that gain social media fame, it’s backed by extensive clinical research proving its effectiveness for the most common skin concerns, including signs of aging and acne.
By featuring Omnilux in your retail program, you can keep up with the steadily increasing demand for LED light therapy and position yourself at the forefront of beauty innovation.
Complementing In-Office Treatments with Omnilux
The benefits of LED light therapy can extend to your clients’ in-office treatments, promoting better results, faster healing, and fewer side effects.
Red Light Therapy
RLT targets the mitochondria in skin cells to generate more cellular energy. This, along with increased circulation from RLT, reduces inflammation, increases circulation, and helps skin heal faster. When used alongside popular in-office treatments like lasers, chemical peels, neurotoxins, and dermal fillers, RLT can reduce downtime while making skin appear even more radiant.
RLT also supports the skin barrier by increasing collagen production and reducing inflammation. This makes it an especially valuable add-on for clients with sensitive skin that’s prone to barrier disruption after in-office treatments.
Blue Light Therapy
Blue light therapy complements in-office and topical acne treatments to bolster your clients’ breakout protection. Omnilux Clear uses the blue light wavelength 415nm to eradicate P. acnes bacteria on the skin’s surface, reducing acne lesions and inflammation. This device also uses the red light wavelength 633nm to stimulate collagen production, downregulate excess oils, and further tamp down inflammation.
Creating Value-Based Retail Bundles
To ensure the best possible results from your clients’ home light therapy treatments while advancing retail sales, consider creating value-based bundles for different skin concerns. Omnilux’s range of topical skincare is specifically formulated to use with light therapy devices and includes options to suit a range of skin types. Omnilux LED light therapy masks and Minis can also join forces to address multiple skincare goals in a single routine.
Bundle #1: Contour Face + Hyaluronic Acid Serum
Quench and revive fatigued, stressed-out skin with this rejuvenating duo.
● Step 1: Hyaluronic Acid Serum: Formulated to apply before red light therapy sessions, this serum contains hyaluronic acid to lock in moisture, niacinamide to even skin tone, green tea leaf antioxidants to soothe irritation, and licorice root for an added calming effect. This complements the results of RLT while creating a plump, dewy complexion.
● Step 2: Contour Face: This bestselling, FDA-cleared device is clinically proven to reduce fine lines and wrinkles while promoting healthier, younger-looking skin. In short, 10-minute sessions, your clients can use this mask to conveniently maintain their treatment results from home.
Bundle #2: Contour Face + Mini Blemish Eraser
Over 25% of women and 12% of men in their 40s experience acne. Considering the prevalence of breakouts in adulthood, many of your clients may be looking to manage acne and signs of aging simultaneously. By bundling Contour Face with the Mini Blemish Eraser, they don’t have to choose between light therapy devices that target one or the other.
Contour Face uses optimized wavelengths of red and near-infrared light to address multiple signs of aging, including wrinkles, pigmentation, and redness. The FDA-cleared Mini Blemish Eraser uses blue and red light therapy in a compact device to tackle surprise breakouts. Equipped with both, your clients can work toward long-term radiance while keeping occasional blemishes under control.
Bundle #3: Contour Face + Contour Neck & Décolleté
Many people neglect the neck and décolleté in their skincare routines until signs of aging and sun damage have already appeared. By bundling Omnilux’s Contour devices as an anti-aging duo, your clients will gain comprehensive support for wrinkles, pigmentation, and redness.
Omnilux Contour Neck & Décolleté is the first and only FDA-cleared red light therapy device for treating wrinkles on the décolleté area. It uses red and near-infrared wavelengths to rejuvenate skin on the neck and chest, which is thinner and more vulnerable to visible aging than facial skin. Your clients can use Contour Face and Contour Neck & Décolleté simultaneously in 10-minute treatments for a beauty routine that’s as efficient as it is effective.
Bundle #4: Omnilux Clear + Noni Balancing Serum
The Omnilux Clear device and Noni Balancing Serum can be used in tandem to balance and nourish acne-prone, stressed-out skin. Together, they help keep skin looking vibrant and shine-free.
● As the most powerful home LED device available for acne-prone skin, Omnilux Clear promotes healing, reduces inflammation, balances excess oil, and combats acne-causing bacteria.
● Designed specifically to complement Omnilux Clear during treatments, Noni Balancing Serum contains noni extract to visibly balance excess oil while hydrating and nourishing skin with hyaluronic acid. It’s gentle yet effective, helping to keep the skin barrier intact while targeting pore-clogging oil.
To learn more about the Omnilux collection of products and review our FAQs, visit our product Help Center.
